MFAH- Home Page
SBI Home Page
Ad Mark – Home Page

Social media emerges as new marketing tool for multiplex films such as ‘Phillauri’


To kick start marketing for its late March release Phillauri, co-producer Fox Star Studios has decided to take to social media.

For the film starring Anushka Sharma, it launched a campaign called #ShashiWasThere, which involves a social listening exercise where activities of nearly 10,000 users on networks like Instagram, Twitter and Facebook have been tracked and shortlisted over a period of six months.

Click here to read more…


Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)

Leave a Reply

Your email address will not be published. Required fields are marked *