Amul offers business proposition to Railways on Twitter
The Indian Railways had introduced the refrigerated van service a few years ago with an aim to facilitate the transportation of perishable commodities. Photo: Mint
Dairy giant Amul on Monday reached out to the Indian Railways on its official Twitter handle with a business proposition to use its refrigerated parcel vans to transport Amul butter across India.
The Railways promptly responded on the micro-blogging site, using a popular tag line of the company for the brand. “IR will be utterly butterly delighted to get the taste of India to every Indian,” the ministry’s handle @RailMinIndia tweeted.
Credit: livemint.com