Battle for ratings intensifies

Added by Indo American News on September 18, 2013.
Saved under Television Feed
While daily soaps might rule the roost, the genre of mythological shows is presently seeing a spurt across channels. Zee TV launched ‘Buddha’ recently, and a few days ago, Star Plus launched its big-ticket show, ‘Mahabharat’. Life OK and Sahara One have ‘Devon Ke Dev… Mahadev’ and ‘Jai Jai Jai Bajrangbali’ in their kitty. Mythological shows came in vogue on Indian television after Ramanand Sagar’s ‘Ramayan’ and BR Chopra’s ‘Mahabharat’ met with phenomenal success in the late 1980s. 

However, the shows made after them haven’t exactly managed to create the same magic. Industry experts say that the genre of mythological shows is a tricky one, and requires a great amount of detailing and research. Here’s what goes into making a mythological show, and why they click or fail.
Why the sudden spurt in mythology on tv?
Makers say mythological stories fascinate people as they give them an opportunity to see something they’ve read about. “Mythological stories belong to this soil. People have read about them and like it when they see gods and goddesses on screen. Parents want their kids to watch them and learn good things. It is because of the audience’s demand that makers recreate these stories on screen,” says Prem Sagar, creative director of the first ‘Ramayan’, who is presently involved with ‘Jai Jai Jai Bajrangbali’….

Click here to read more