Britannia Announces Grand of Launch Premium Cake Rusk


NEW YORK: Britannia International is pleased to announce the launch of their latest delicious delight – the new Britannia Premium Cake Rusk. The product will be a new addition to an already hugely successful range of Rusks, currently comprised of Wheat and Milk Rusk variants. Cake Rusk, for the unaware, is a twice baked cake – thus allowing one to savor the scrumptious indulgence of cakes as well as the delicious crunch of rusks at the same time. Britannia Premium Cake Rusk is a delicious medley of the finest wheat baked with the richness of fresh milk and eggs, providing the ultimate, tantalizing oven-fresh experience of authentic Cake Rusk in convenient, premium packaging.

With humble beginnings over a century ago, from a small house in central Calcutta and an intrepid baker meeting the exacting standards of English tea-time snacking for officers of the British Raj and their families, Britannia has grown to become the proud custodian of a long tradition of delectable baking that delights millions of consumers around the world. Brand Britannia is recognized as one of the most trusted, valuable and popular brands among consumers in several reputed surveys. Their relentless focus on quality and freshness has been endorsed by several prestigious accolades and won the unwavering favor of consumers through their extensive range of fresh, nutritious and flavor-rich products that assure a superlative sensory experience with every product, every time.

“Britannia Premium Cake Rusk will be widely available across Indian groceries and promises to be yet another dearly loved, unforgettable product for South Asian customers across the USA, from the house of Britannia” said a spokesperson for Britannia Industries Ltd.  This commitment to deliver better products to consumers everywhere, has also helped Britannia to grow by leaps and bounds away from home as well, across markets like – the MENA region, UK, Australia, Canada and the United States. The proud, new addition to the product stable – Britannia’s Premium Cake Rusk is an example of a product that has been exclusively developed for international markets.

About Britannia Industries Ltd

Britannia Industries Limited is India’s leading food company and marketer of cookies, dairy products and bread. As per independent retail audit conducted by Nielsen in May 2015, Britannia is the market leader in the US$3.78 billion biscuit market. In the US several power brands from the Britannia portfolio like “Good Day”, “Bourbon”, “Milk Rusk”, “Milk Bikis”, “Nice Time” are available across the country in stores carrying South Asian groceries. Over the past year Britannia has added  new and exciting brands like “Milk Bikis Cream”, “Chunkies” (luxurious chocolate chip cookies), “NutriChoice Heavens” (Healthy and delicious Oat Cookies), “Pure Magic Chocolush” (Premium center filled cookie), “Jim Jam”, “Muffils” (center filled cup-cakes)”, “Premium Bake Eggless Cake”, “Premium Bake Cake Rusk” and “Time Pass” (salted cracker) to its well-loved portfolio. In Addition to India & the United States, Britannia is also available in Canada, the Middle East, Australia, New Zealand, UK, and Singapore.