E-commerce cos see gold, diamonds boosting sales on Akshaya Tritiya
Mumbai: Online retailers including Amazon and Bluestone are betting big on gold and diamond sales and expect a big boost to their business on ‘Akshaya Tritiya’, considered as auspicious day for buying precious metals.
“Compared to last year, we see over six times growth in sales in our Akshaya Tritiya offerings. In terms of traffic, we have grown over 100 per cent compared to last year,” Amazon Fashion Category Leader Mayank Shivam told PTI here.
The demand is likely to be more for 22 carat jewellery- especially plain gold chains and necklaces, he said.
“This is apart from the gold bullion sale, which is obviously top selling at this time,” he added.
Echoing similar view, online jeweller Bluestone.com COO Arvind Singhai said that business is growing since last two years, and the company expects the sales to jump by six times during Akshaya Tritiya this year as compared to last year.