Hanmi Bank Actively Markets the Texas Region

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C. G. Kum, President & CEO of Hanmi Bank delivers welcoming remarks at Houston VIP Event

LOS ANGELES: Hanmi Bank is actively looking to expand its market share in the Texas region. The bank has recently held series of VIP events to attract its key customers and community leaders in the Houston and Dallas regions.

Last month, Hanmi held VIP dinner events in Houston and Dallas inviting key businessmen and community leaders from South Asian as well as other Asian communities. Hanmi also held a similar event this month, targeting the Koreans and Chinese customers in Dallas. The event was hosted by Mohammad Tariq, Executive Vice President and Texas Regional President, attracting approximately 80 guests to each event. C. G. Kum, President and CEO and Bonnie Lee, Senior Executive Vice President and COO of Hanmi in addition to Texas management team attended the events to personally meet with the customers and share Hanmi’s plan to support the customers.

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Mohammad Tariq, EVP & Texas Regional President welcoming guests at Dallas VIP Event

“Hanmi is founded purely by capitals of the immigrants who have come to the U.S. with the hope of achieving the American Dream. We understand the challenges and needs of immigrant communities better than many mainstream banks. We are a community bank that is committed to investing in local communities and our customers. With strong management team and robust capital, we are here to meet the customers’ financial needs”, said C. G. Kum, President & CEO of Hanmi Bank.

In addition to the VIP events, Hanmi is actively working to increase its brand awareness in the Texas region. Hanmi has recently completed its new logo signage installation at all of its branches in Texas. It has also begun a branding advertising campaign, boasting a modern and youthful look. Furthermore, the bank is also promoting its product and services through active marketing. Recently, Hanmi has completed its loan promotion ad and is now promoting Hanmi Remote Cash Depositor, a virtual vault service targeting business customers with large cash transaction volume.