Hanmi Bank Introduces Its New Brand Tagline

LOS ANGELES: Hanmi Bank introduced its new brand tagline “Bank on Your Dreams” with a brand advertising campaign.

The new tagline introduction is a part of Hanmi’s overall rebranding effort, which began in last June with a launch of its new corporate logo. Hanmi’s corporate logo “H”, which resembles a bridge, embodies the Bank’s desire to connect, partner and grow with its customers. The new tagline “Bank on Your Dreams” further reinforces the core concepts of the Hanmi brand by concisely capturing Hanmi’s role as a leading community bank that is committed to helping its customers to achieve the American Dream.

“Hanmi Bank was founded in 1982, purely by the capitals of the working immigrant to support the local community. Our rich heritage in growing with our customers and community to realize their American Dream is very much embedded in our new tagline.

Our new tagline expresses Hanmi’s role as a financial partner to enable and empower our customers to realize their dreams. With a completion of our new corporate identity development, Hanmi will actively market to its diverse customer base,” said C. G. Kum, President & CEO of Hanmi Bank.

Hanmi’s new brand advertising will be executed on various media including TV, print, radio, online, and outdoor billboard. It will target Korean, South Asians, Chinese, Vietnamese as well as mainstream audience and will cover California, Texas, Illinois and other eastern regions where Hanmi has its branch networks.