Imroz Niwas: A Journey of Cultural Revival and Sustainable Elegance

Her passion for preserving this legacy was ignited during her frequent visits to India, where she immersed herself in the bustling artisanal markets, engaging with craftsmen and learning about their time-honored techniques. Yet, amid the beauty and splendor, she discovered a sobering truth: many artisans were struggling to find apprentices to carry forward their craft, and the age-old traditions were at risk of fading away.
It was during an unexpected and transformative year-long stay in Delhi, brought about by Covid travel restrictions, that Tannya’s vision took shape. Witnessing the plight of artisans stranded in the city, unable to return to their homes or sell their wares, she and her mother, Sharmila, saw an opportunity to make a difference. They decided to commission designs from these artisans, providing them with employment and a means to support their families during challenging times.

The name “Imroz Niwas” speaks to the ethos of the brand: “Imroz,” meaning “Today” in Sanskrit, encapsulates the essence of living in the present moment, while “Niwas,” meaning “Home,” signifies a sanctuary where tradition and modernity converge. Imroz Niwas is not just a brand; it is an invitation to experience the timeless beauty of Indian craftsmanship through a contemporary lens.
In February of 2024, Imroz Niwas took its vision global with the launch of its international website, offering discerning customers around the world a curated selection of handcrafted treasures imbued with cultural richness and authenticity. At the heart of Imroz Niwas lies an ardent commitment to sustainability, ensuring that every piece and packaging is ethically sourced and environmentally conscious.

From the moment an artisan’s hands shape the raw materials to the final packaging, every step of the process is infused with care and mindfulness. Imroz Niwas is more than a destination for exquisite products; it is a movement—a celebration of culture, heritage, and the enduring beauty of handmade craftsmanship.
In choosing Imroz Niwas, customers become part of a journey—a journey that honors the past, embraces the present, and paves the way for a sustainable future. Each purchase is a statement of support for India’s artisans, a testament to the enduring legacy of craftsmanship, and a step towards a more conscious and connected world. Welcome to Imroz Niwas—where tradition meets modernity, and every piece tells a story of timeless elegance and cultural pride.