Sony Entertainment Network Announces the Launch of their New Music Channel – ‘MIX’ on DISH Network


NEW YORK: Sony Entertainment Network proudly announced the launch of MIX, A pure Hindi Film Music channel on DISH Network for the South Asian diaspora in the USA.

The newest addition of the SEN bouquet is a channel dedicated to music and all that belongs to it. Coming from the SET, MAX, SAB & AATH family of channels – a group that has prided itself on providing fresh breakthrough programming – MIX too promises an exciting and expansive library of Hindi film songs spanning all eras.

Addressing the fact that other channels in the genre carry out comic interstitials to drive differentiation, MIX shall reinforce its brand promise of being a destination dedicated to music by providing musical factoids. The songs lined up MIX as a channel where everyone will find their favorites daily.

In addition to the extensive variation of music, MIX will maintain its undeterred focus on content by producing packaged shows offering right from user generated content to people profiles executed in the most unmistakably musical fashion.

Moving into the gap created by erstwhile music channels rechristened as ‘youth channels’ and other music channels dishing out non-music content as interstitial programming, the channel is confident that viewers shall enjoy MIX as a channel that remains true to the music genre.

Commenting on the launch of MIX, Jaideep Janakiram, SVP International Business-Head of North America said “We are proud to announce the launch of our music channel – MIX on DISH Network for the discerning South Asian lovers of Hindi film music. We are confident that MIX will connect with every viewer with its variety of music and special programming. MIX is and shall stay true to music”

Sruta Vootukuru, DISH Director of Programming, states “Sony MIX’s unique theme-based music format helps DISH deliver a better experience to our customers. Adding the Sony MIX channel compliments DISH’s robust international programming and enhances our South Asian offerings.”

MIX is a music channel by the music lovers, for the music lovers and of the music lovers.

About Sony Entertainment Network:

Since its launch on the Indian subcontinent in 1995, Sony Entertainment Television (SET) has enjoyed rapid success, leading to the establishment of European, North American and African feeds known as SET Asia. SET and SET Asia are now available in over 150 countries. The channels offer their viewers a distinctive blend of entertainment programs twenty four hours a day, including, soap operas, dramas, sitcoms, concerts, movies, and game shows.  Besides SET Asia, SET also has three other leading channels: MAX, India’s #1 premier movies and special events channel, SAB, the only dedicated comedy channel, MIX, the recently launched Hindi Film music channel and AATH, the only dedicated Bengali Movie channel.

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