Why looking at the hallmark is important when buying gold jewellery

hoto: Pradeep Gaur/Mint

hoto: Pradeep Gaur/Mint

It is festival time and television, social media and billboards are all splattered with advertisements of gold jewellery.

But how do you assess the purity of that gold neckpiece that you are planning to buy? Look at the hallmark on the jewellery. Hallmark certifies the purity of gold and here is how you can decode it.

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Credit: livemint.com