Yeh Jawani Hai Deewani takes box office by storm, makes Rs 60 cr


yeh Jawaani Hai Deewani is zooming towards joining the Rs 100 crore club. The Ranbir Kapoor-Deepika Padukone starrer has managed business of Rs 62.11 crore at the Indian box office in the opening weekend itself.

The youthful romantic entertainer released Friday, pulling in audiences from all quarters with its package of a suited-to-the-T cast, visually soothing cinematography, peppy music, energy-packed choreography and a simple yet well-executed script.

On its opening day, the Ayan Mukerji directorial minted Rs.19.45 crore, and on Saturday and Sunday, the movie managed Rs.20.16 crore and Rs.22.5 crore, respectively. Officials at UTV are happy that the Rs 50 crore film, which released in over 3,000 screens in the country, has “taken the box office by storm”.

Gaurav Verma, director, India Theatrical Distribution, Studios, Disney UTV, said the film was doing “exceptionally well across India even in territories like Tamil Nadu and Kerala where Hindi film business is very limited”.

Trade analyst Taran Adarsh said the film had an “excellent opening” and had emerged as the biggest opener of 2013 so far.

“The film has fared exceptionally well at multiplexes and was very good at single screens too,” Adarsh tweeted.

Deepika felt positive vibes from fans before the film hit the screens, and admits that the box office collection has “surpassed” the team’s expectation.

“Somewhere we started feeling it when we were promoting last week – there was a massive buzz. It was a great feeling.” …

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